Increasing Your Search Engine Rank

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That’s what search engine optimization is about.

You can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings depending on your competition. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To potentially increase search engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords.. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

Website content

Search engines generally list sites that contain quality content rather thangreat graphics. The text on your site must contain the most important keywords – the words that potential customers will be typing into Google to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a good ranking  text is essential. However, the text must be in HTML and not graphic format.

Next we come to what is called META tags. Many people believe that META tags are the key to a high ranking. It’s worth adding them in the event that a Search Engine will use META tags in their ranking formula.

To do this, click the “view” button on the browser menu bar, and select “source.” This will pull up a window revealing the underlying code that created the page. If there are META tags, they usually appear near the top of the window. For example, a META tag would read: META name=”keywords” content=. If you do not find code that reads like this, ask your webmaster to put them in.

Search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in “free link popularity check” in an engine, the search engine will then show you what sites are linked to you. In the case that there aren’t many sites linked up to yours,  consider launching a link popularity campaign.

Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.

Search engine ranking has a limit in the traditional sense because of the developing web social media sites out there or web 2.0 as some internet marketers call it. That is another reason in my mind for you to have and develop your own blog. The new positioning is that of visitor interaction or Visitor Optimization Experience. Think VEO rather than traditonal SEO alone in your website traffic marketing.